Ingest and ground
Attach the story to named ICPs, personas, and competitors. Refuse vague “users” and invented proof.
Janus by GTM Delta
The decision and action engine for GTM acceleration.
Give every founder a GTM partner that thinks like a buyer and acts like a strategist — from the first stealth launch to the IPO motion.
Human-centric, AI-infused. You drop the story. Janus attaches ICP and personas, researches the competitive landscape, writes with marketing psychology, and packages battlecards, a style system, a Lean Canvas, and a site a team can actually ship.
A method, not a copy mill.
Ingest notes. Research named alternatives. Reason the first segment. Ideate specific lines. Validate against real buyer jobs. Humans decide. AI does the grind.
Decide with buyers
Simulate what each buying role will believe, resist, and need as proof before spend leaves the building.
Ship the pack
Leave with messaging, branded battlecards, a style guide, a Lean Canvas, prompts, and a first site.
Stealth to IPO
One engine. The motion changes as the company does.
First loop is a complete founder launch kit. Later: YC-style growth weeks, Product Hunt sequences, and long-cycle enterprise value selling — labeled as later until the first motion is real.
Founder launch
Notes in, site and battlecards out. The job is a defensible first GTM kit this week, not a 40-field form.
Growth motions
When the pack is trusted, add launch-week and Product Hunt sequences as named playbooks — not slogans.
Enterprise selling
Longer cycles get economic-buyer value frameworks and proof gaps, still tied to the same ICP graph.
Drop the notes. Leave with a launch the team can defend.
Specific ICPs. Named alternatives. Psychology that changes the line. Artifacts you can print.