What the wizard collects
- •Demo goal and success criteria
- •Recipient persona and stakeholder roles
- •Workflow scope and demo boundaries
- •Fictional stakeholder roles and sample proof points
User guide
From rough GTM bet to buyer-tested decision packet.
Janus gives founders, product managers, marketers, and investors a guided path for testing the story before the market does. Start with a hypothesis, add buyer context, expose the weak spots, and finish with a decision packet the team can use.
This is the public preview of the experience. Sign in to use the connected wizards and workspaces inside your account.
The goal is simple: help your team decide what to build, what to test, what to say, and what to fund with less guesswork and more buyer signal.
Safe demo example
A fictional example for turning a demo idea into a market story.
The walkthrough uses Northstar Demo Co., a fictional B2B software team, to show how Janus captures the buyer, workflow, proof, and decision narrative without exposing a real customer or internal go-to-market motion.
Where the inputs can come from
- •Public-safe sample notes, synthetic buyer context, and placeholder launch copy
- •Private workspace inputs only after the user is authenticated and working with approved data
The platform story
One place to turn a rough GTM idea into a choice the team can defend.
Janus should feel like a guided operating system for GTM thinking. A user starts with a hypothesis, adds the facts, sees what is missing, and keeps iterating until the package is strong enough to share. The platform reduces blank-page friction without hiding uncertainty.
That matters because the same package needs to work for different readers. A founder needs a decision aid. A product manager needs a priority signal. A marketer needs the message that will travel. An investor needs a readable argument for why the opportunity is real, where it is weak, and what proof should come next.
Founder
Use the decision packet to decide whether the idea deserves more attention, more interviews, or a stronger go/no-go call.
Product manager
Use the package to see which assumptions need validation before work moves into roadmap or build mode.
Investor
Use the package to understand the story, the evidence, and the remaining risk without needing a live walkthrough.
Walkthrough flow
The wizard keeps each decision honest before anything is finalized.
Think of the walkthrough as a sequence of buyer-readiness gates. At each gate Janus shows what is known, what is missing, and what to do next.
01
Name the bet
Start with the smallest honest claim about the buyer, pain, promise, and outcome you want to test.
02
Add the evidence
Bring in the company context, proof cues, and assumptions that should shape the buyer response.
03
Read the buyer signal
See what creates motivation, what adds friction, and what the story needs before a buyer can act.
04
Ship the decision packet
Turn the strongest scenario into a reviewable case for launch, sales, product, or investor follow-up.
01
First GTM bet
Start with the claim you want the market to prove or disprove.
Requirements
- •A one-sentence idea or category guess
- •A target user or buyer role
- •The problem you think matters
- •The change you expect if the hypothesis is right
If missing
Janus keeps the work in draft mode and labels the idea as a hypothesis, not a conclusion.
Done when
You can explain who the idea is for, what pain it addresses, and why the idea deserves a closer look.
02
Company context
Anchor the bet to a real company, market, or workspace, even if the company is pre-launch.
Requirements
- •Company or workspace name
- •Website or domain if one exists
- •Stage, motion, or operating context
- •Any source notes, docs, or SERIS-linked context
If missing
Janus makes pre-launch mode explicit instead of pretending the system knows more than it does.
Done when
The platform can identify the company cleanly and tell the user what it knows from the source of record.
03
Buyer and problem
Make the buyer specific enough to judge whether the story can create action.
Requirements
- •Buyer role or persona
- •Trigger that creates urgency
- •Pain statement
- •Buying committee or champion path if relevant
If missing
Janus shows the gap directly and asks for a more specific segment before moving on.
Done when
A founder, PM, or investor could repeat the buyer story without inventing new assumptions.
04
Positioning and value
Turn the raw idea into a buyer-facing claim that can be tested.
Requirements
- •Category or frame
- •Core promise
- •Differentiator
- •Proof point or evidence cue
- •Primary objection to resolve
If missing
Janus surfaces ambiguity instead of filling the gap with marketing noise.
Done when
The story reads like a crisp market position, not a pile of feature descriptions.
05
Pricing and packaging
Describe how the offer will be bought, not just what it does.
Requirements
- •Commercial model or pricing hypothesis
- •Packaging levels or offer shape
- •Expected buyer size or budget sensitivity
- •Any constraints from sales motion or procurement
If missing
Pricing stays labeled as a hypothesis so the team can test it later instead of mistaking it for a decision.
Done when
The platform can explain the first economic bet and the assumptions behind it.
06
Evidence and validation
Add the proof that separates a useful GTM bet from a wish list.
Requirements
- •Research notes or interview notes
- •Competitive observations
- •SERIS, Apollo, or web signals where relevant
- •Any existing artifacts that support the claim
If missing
Janus downgrades confidence and shows the gap instead of smoothing it over.
Done when
Every major recommendation is tied to a source, or clearly marked as an assumption.
07
Decision package
Collect the finished case so the team can review, iterate, and share it.
Requirements
- •Hypothesis summary
- •Buyer and ICP definition
- •Problem and value proposition
- •Positioning and messaging
- •Pricing and packaging
- •Evidence, gaps, and assumptions
- •Next tests, owners, and recommended follow-up
If missing
Open questions stay visible so the package reads as a decision document, not a polished fiction.
Done when
A founder, product manager, or investor can read the package and know what the team believes, what is still uncertain, and what to do next.
Decision package
What the final package should contain.
The finished output should not feel like a random collection of notes. It should feel like a complete decision package with the context, evidence, gaps, and next actions all in one place.
One-line hypothesis
Company and workspace context
ICP and buyer roles
Problem statement and urgency trigger
Positioning frame and value proposition
Messaging angles and objections
Pricing and packaging hypothesis
Proof points and evidence sources
Assumptions and open questions
Next experiments and recommended action
Exportable decision summary for review
Guiding principles
The guide turns uncertainty into a useful next action.
Be explicit about gaps
If information is missing, surface it. Do not bury uncertainty behind a complete-looking form.
Keep the package reviewable
The output should be readable by a founder, PM, marketer, or investor without a live explanation.
Prefer progress over perfection
A partial package with labeled gaps is more useful than a polished artifact that hides risk.
Keep the narrative intact
Every step should support the same story: buyer, belief, evidence, decision, and next action.