Privacy Policy

1. Definitions

• Personal Data: Any information relating to an identified or identifiable individual.
• User / You: Person using or registering for our Services.
• Services: Our website, applications, APIs, AI models, embeddings, or any other product or functionality we provide.
• Third Parties: External services, vendors, or partners we work with.

2. What Information We Collect

We may collect:

• Contact information: name, email address, mailing address, phone number.
• Account credentials: username, password, unique identifiers.
• Usage data: service interactions, timestamped logs, IP address, device/browser type.
• Content information: anything you input or upload (text, files, GTM configurations, buyer personas) for processing through our prediction engine.
• Payment information (if applicable): credit card details & billing address (handled via secure payment processors).
• Technical & analytical data: cookies, usage metrics, crash reports, performance logs.

3. How We Use Your Information

We use collected data to:

• Provide, maintain, and improve our Services, including GTM effectiveness predictions.
• Authenticate and manage your account.
• Process payments if relevant.
• Communicate updates, support notices, marketing (with your consent).
• Ensure security, prevent abuse/fraud.
• Comply with legal obligations.
• Train and improve our AI models and prediction algorithms (using anonymized and aggregated data).

4. Data Sharing & Disclosure

We may share your information with:

• Service Providers who assist us (hosting, payments, analytics, AI model providers such as x.ai).
• Affiliates and business partners as needed.
• Legal authorities when required by law (subpoenas, court orders).
• Acquirers if our company merges or is acquired (under confidentiality terms).

We do not sell your personal data to third-party marketers without consent.

5. Data Retention

We retain personal data:

• For as long as you have an active account (or as needed to provide Services).
• For limited periods thereafter for backup, legal or compliance reasons.
• Specific retention schedules (e.g. logs, transactional data, prediction results) are documented internally.

6. Your Rights & Choices

Depending on where you live, you may have rights to:

• Access, correct, or delete your personal information.
• Obtain portability of your data.
• Restrict or object to certain processing (e.g. marketing).
• Withdraw consent where used.
• Lodge complaint with data protection authority.

You can also:

• Change your account or profile details.
• Manage cookie/tracking preferences.
• Delete your account or contact us to do so.

7. Cookies & Tracking Technologies

• We use cookies and similar technologies for session management, analytics, and improving user experience.
• You may refuse non-essential cookies via browser settings.
• Note: refusing cookies may reduce functionality.

8. Security

We employ technical, administrative, and physical measures to protect your information:

• Encryption (in transit & at rest).
• Access controls and regular audits.
• Secure development practices.

However, no system is completely secure; we can't guarantee absolute security.

9. Transfers & International Users

• Services are mostly operated from the United States (or other jurisdictions).
• If you are located outside the U.S., your data may be transferred to U.S. or other jurisdictions.
• We'll ensure appropriate safeguards (e.g. standard contractual clauses) for such transfers.

10. Children's Privacy

• Our Services are intended for users aged 13+ (or older if required by local law).
• We do not knowingly collect personal information from children under 13. If we become aware we have, we'll promptly remove it.

11. Changes to This Privacy Policy

• We may update this policy occasionally. Material changes will be communicated via the app, service, or email.
• Your continued use of our Services after changes means you accept the updated policy.

12. Contact Us

For questions about this Privacy Policy: